Privacy Policy
Last Updated: August 14, 2022
1.Policy overview
ANIMAL WORLD recognizes the importance of having effective privacy protections in place and is committed to compliance with applicable data privacy laws, regulations, internal policies and standards. These protections form the foundation of a trustworthy company; are necessary to maintain the confidence of customers and employees; and ensure the company’s own compliance with such local laws. This Privacy Policy (“Policy”) is based on globally accepted, basic principles on data protection.
2.Who we are
The Tales of Eltherion website is operated by Animal World Ltd. Animal World is a UK-based book publisher and IP creator.
Animal World Limited (“we”, “us”, or “our”) is a "data controller" for the purposes of the EU General Data Protection Regulation, , the UK General Data Protection Regulation and the UK Data Protection Act 2018 (as amended from time to time (“Data Protection Law”). This means that we are responsible for and control the processing of your personal information (which means information that identifies you or could identify you). For full details about how to get in touch with us see the “How to contact us” section.
We are committed to protecting your personal information and being transparent about the personal information we hold and how we use it. This Privacy Notice describes the ways in which we collect and use your personal information in connection with the Tales of Eltherion website and related activities. It also tells you about your rights and how the law protects you.
Please note that separate privacy notices apply to other business activities and websites such talesofeltherion.com and our ecommerce shop.talesofeltherion.com
If you have come to this page because you would like to stop receiving marketing emails from us, you can unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails.
3. Data protection principles
3.1 Overview
Personal Data will be collected, recorded and used in a proper and professional manner, whether the Personal Data is on paper, in computer records or recorded by any other means.
ANIMAL WORLD is accountable for and must be able to demonstrate compliance with the following principles of data protection ONLY when data is held by us but after we hand over the data, we are not responsible for third parties’ action. Nonetheless we believe in these data principles:
3.2 Fair and lawful
When Processing Personal Data, the rights of the individual related to their Personal Data must be protected. Personal Data must be collected and processed fairly and lawfully.
3.3 Purpose specification
Personal Data can be used or processed only for the purpose defined at the time of collection and shall not be further used or Processed in any manner incompatible with that purpose. Personal Data may not be collected and stored for potential future use unless allowed by local law.
3.4 Collection limitation
ANIMAL WORLD only collects Personal Data necessary to meet the specified purpose at the time of collection and only to the extent allowed by local law.
3.5. Deletion
Personal Data no longer needed for the purpose specified at the time of collection shall be deleted according to applicable retention schedules unless it is subject to an exception from us.
3.6 Data quality
Personal Data should be accurate, and if necessary, kept up to date.
3.7 Security safeguards
Personal Data must be protected using technical, managerial and physical security measures against risk of loss or unauthorized access, destruction, use, modification or disclosure.
3.8 Transparency
Individuals must be notified at the time of collection how their Personal Data is being used or processed. They must be aware of who is collecting the Personal Data, the purpose for the Processing of the Personal Data and if third parties will Process the Personal Data, that adequate safeguards are in place. All such notices must be approved by us.
3.9 Individual participation
To the extent required by local law, individuals have a right to access their Personal Data and, where appropriate, to correct or delete it and exercise any other right provided by local law.
4. Does this Privacy Notice apply to you?
This Privacy Notice applies to you if you are a user of shop.talesofeltherion.com.
5. What Personal Data does we collect?
In the course of its business activities and providing the services, ANIMAL WORLD will need to process Personal Data. Without your Personal Data, we will not be able to provide you with the requested services. As a rule, the Personal Data that you provide directly or indirectly to ANIMAL WORLD when using our services and visiting our Websites are:
Contact information. Such as your name, address, e-mail address and phone number;
6. Does ANIMAL WORLD use cookies?
Yes, ANIMAL WORLD uses cookies and similar technologies on its Websites. Through these cookies, ANIMAL WORLD automatically obtains Personal Data as listed above when you visit our Websites. To learn more about the cookies and similar technologies, please consult our Cookie Policy
6.1 What is a cookie?
A cookie is a series of data characters that, when programmed into a web site, is placed by the web server into the browser's application folder on your computer. Once placed onto your machine, the cookie will allow the web site to "recognize" you as a unique individual.
6.2 Can cookies be removed from my hard drive?
Yes, cookies can be removed from your hard drive. Also, depending on what type of web browser and what browser version you are using, you may be able to change the properties on your cookie file so that cookies are not used or saved. Please check with your browser provider for more information on removing cookies.
7. Why does ANIMAL WORLD process Personal Data?
Personal Data shall be collected, used, stored or otherwise processed when necessary within the framework of responsible, efficient and effective business management of shop.talesofeltherion.com. ANIMAL WORLD processes Personal Data based on applicable legal ground(s). The legal ground is often intrinsically linked to the business purpose. This means, for example, that the performance of an agreement can be both a legal ground and a business purpose for ANIMAL WORLD. Therefore, we will first clarify the legal ground(s) on which ANIMAL WORLD processes your Personal Data and, subsequently, the business purpose(s) that we use your Personal Data for:
7.1 Legal Grounds.
In general, ANIMAL WORLD processes your Personal Data based on one of the following legal grounds:
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The processing is necessary to perform an agreement between you and ANIMAL WORLD,
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The processing is necessary for us to comply with our legal obligations,
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The processing is necessary to protect your vital interests or of other individuals,
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The processing is necessary for the legitimate interests of ANIMAL WORLD, except where such interests are overridden by your interests or fundamental rights and freedoms, or
Where appropriate and required, we will ask for your consent.
7.2 Business Purposes.
ANIMAL WORLD shall only collect, use or otherwise process Personal Data if the processing falls within the scope of one (or more) of the legitimate business purposes listed below:
7.3 Product development, research and improvement of ANIMAL WORLD products and/or services.
ANIMAL WORLD processes Personal Data as necessary for the development and improvement of ANIMAL WORLD products and/or services, research and development.
7.4 Performing agreements.
This includes business services, implementing ANIMAL WORLD services, communication with individuals and other parties regarding services, responding to requests for (further) information, dispute resolution and preparing agreements.
7.5 Relationship management and marketing for commercial activities.
In general, ANIMAL WORLD processes Personal Data as necessary for the development and improvement of ANIMAL WORLD products and/or services, account management, client services and the performance of (targeted) marketing activities in order to establish a relationship with a client and/or maintaining as well as extending a relationship with a client, business partner or supplier and for performing analyses with respect to Personal Data for statistical and scientific purposes (e.g. deliver advertising, sponsorships, loyalty programs or other campaigns, communications and content from us on our sites and those of third parties more specific to your interests).
7.6 Business process execution, internal management and management reporting.
This includes addressing activities such as managing company assets, conducting internal audits and investigations, finance and accounting, implementing business controls, provision of central processing facilities for efficiency purposes, managing mergers, acquisitions and divestitures and Processing Personal Data for management reporting and analysis.
7.8 Safety and security.
Personal Data shall be included in the processing for activities such as those involving health and safety, the protection of ANIMAL WORLD and customer, supplier or business partner assets and the authentication of customer, supplier or business partner status and access rights (e.g. provide a safe and secure services for online and offline transactions).
Protecting the vital interests of individuals. This includes processing data when necessary to protect your vital interests or of other individuals (e.g. for urgent medical reasons).
7.9 Compliance with legal obligations.
This addresses the processing of Personal Data as necessary for compliance with laws, regulations and sector specific guidelines to which ANIMAL WORLD is subject (e.g. matching names of clients, suppliers and business partners against denied parties’ lists for the purposes of avoiding conflict of interests, ensuring trade compliance, anti-money laundering, anti-bribery or other compliance policies and procedures).
8. Who has access to your Personal Data?
As a rule, ANIMAL WORLD shares your Personal Data with third parties in the following circumstances:
With data processors, i.e. parties processing Personal Data on our behalf. In such cases, these third parties only use your Personal Data for the purposes described above and only in accordance with our instructions. ANIMAL WORLD will only use processors which provide sufficient guarantees to implement appropriate technical and organizational measures and ensure the protection of the rights of data subjects.
With its business partners such as lead purchasing companies who are eventually responsible for the data.
With its employees if and to the extent necessary for the performance of their tasks. In such a case, access will be granted only if and to the extent necessary for the purposes described above and only if the employee is bound by confidentiality.
If and when required to do so by law, court order, or other legal process, for example, with law enforcement agencies or other governmental agencies, to establish or exercise our legal rights or in connection with a corporate transaction, such as a divesture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy..
Google Analytics
8.1 We use Google Analytics to monitor website usage.
9. How long will ANIMAL WORLD process your Personal Data?
We will retain your Personal Data no longer than necessary for the purpose(s) for which we process your Personal Data. After the retention period we will delete or anonymize your Personal Data, unless we need to retain certain of your Personal Data for another purpose. We will only do so if we have a legal ground to retain your Personal Data. We will also ensure that Personal Data are only accessible for that other purpose.
10. What measures does ANIMAL WORLD take to protect your Personal Data?
ANIMAL WORLD has taken appropriate technical and organizational measures to protect your Personal Data against accidental or unlawful processing, including by ensuring that:
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Your Personal Data is protected against unauthorized access;
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The integrity and availability of your Personal Data will be maintained;
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Personnel is trained in information security requirements; and
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Actual or suspected data breaches are reported in accordance with applicable law.
11. Where does ANIMAL WORLD store or transfer your Personal Data?
Personal Data is stored in the United Kingdom. We shall update this Policy in the event such data is transferred elsewhere as required by the GDPR.
12. What rights can you exercise in relation to your Personal Data?
Based on the law applicable to the use of your Personal Data, you have rights in relation to your Personal Data. Note that we will have to balance your rights and your request to exercise them against our rights and obligations to process your Personal Data and to protect the rights and freedoms of others. A number of the rights you have in relation to your Personal Data, as applicable in the European Economic Area, are explained below:
Right of access
You are entitled to a copy of the Personal Data we hold about you and to learn details about how we use it. Your Personal Data will usually be provided to you digitally. We may require you to prove your identity before providing the requested information.
Right to rectification
We take reasonable steps to ensure that the information we hold about you is accurate and complete. However, if you believe this is not the case, you have the right to request that any incomplete or inaccurate Personal Data that we process about you is amended.
Right to erasure
You have the right to ask us to erase your Personal Data, for example where the Personal Data is no longer necessary for the original purpose for which they were collected, where Personal Data has become obsolete or where you withdraw your consent to the grounds on which data is processed. However, this will need to be balanced against other factors. For example, we may not be able comply with your request due to certain legal or regulatory obligations.
Right to restriction of processing
You are entitled to ask us to (temporarily) stop using your Personal Data, for example where you think that the Personal Data we hold about you may be inaccurate or where you think that we no longer need to use your Personal Data.
Right to data portability
You may have the right to ask that we transfer Personal Data that you have provided to us to a third party of your choice. This right can only be exercised when you have provided the Personal Data to us, and when we are processing that data by automated means on the basis of your consent or in order to perform our obligations under a contract with you.
Right to object
You have the right to object to processing which is based on our legitimate interests. You may also ask us to stop using your Personal Data for marketing purposes at any time, and if you do so, ANIMAL WORLD will immediately cease to use your Personal Data. For other purposes based on our legitimate interests, we will no longer process the Personal Data on that basis when you file an objection, unless we have a compelling legitimate ground for the processing. Note, however, that we may not be able to provide certain services or benefits if we are unable to process the necessary Personal Data for that purpose.
Rights relating to automated decision-making
You have the right not to be subjected to a decision based solely on automated decision-making, including profiling, which produces legal effects concerning you or similarly significantly affects you. If you have been subject to an automated decision and do not agree with the outcome, you can contact us using the details below and ask us to review the decision.
Right to withdraw consent
We may ask for your consent to process your Personal Data in specific cases. When we do this, you have the right to withdraw your consent at any time. ANIMAL WORLD will stop the further processing as soon as possible after the withdrawal of your consent. However, this does not affect the lawfulness of the processing before consent was withdrawn.
Emails: For your email preferences, visit the Email Preference Center.
Cookies and other technologies: To opt out of advertising, visit NAI Consumer Opt Out.
13. What if I have other questions or complaints?
Questions or complaints regarding the processing of your Personal Data can be directed to ANIMAL WORLD by using the contact information as provided at the top of this Privacy Notice.
You also have the right to lodge a complaint with the competent (local) data protection authority in the jurisdiction where you work, where you live or where an alleged infringement takes place.
14. Will there be updates to this Privacy Notice?
ANIMAL WORLD may update this Privacy Notice from time to time. If an amendment will have a serious impact, ANIMAL WORLD will endeavor to actively inform you about such amendments.
15. Security and access on personal data
Personal Data
Personal Data is classified as confidential. Any unauthorized Processing of such data by employees is prohibited. Any Processing undertaken by an employee that is not part of his or her legitimate duties is prohibited. Employees may have access to Personal Data only as is appropriate for the type and scope of the task in question. This requires the definition and separation, as well as implementation, of roles and responsibilities.
Employees are prohibited from using Personal Data outside of the scope of their employment at ANIMAL WORLD, to disclose it to unauthorized persons or to make it available in any other way outside the permitted business use. Supervisors must inform their employees at the start of the employment relationship about the obligation to protect Personal Data. This obligation shall remain in force even after employment has ended.
Personal Data must be safeguarded from unauthorized access and unlawful Processing or disclosure. This applies regardless of whether data is processed electronically or in paper form. Before the introduction of new methods of data Processing, a privacy impact assessment should be performed for new IT systems, which may lead to implementing technical and organizational measures to protect Personal Data.
Employees are expected to follow ANIMAL WORLD Information Security Standards, which can be found by searching keyword “standards.” Note that Information Security classifies all data as Sensitive, Internal or Public. Depending on its classification, Personal Data must be protected in accordance with the applicable Information Security Standards.
In the event of suspicious activity, suspected cyberattack, suspected security incident or possible breach of Personal Data, all ANIMAL WORLD employees must notify Information Security immediately via the Incident Notification Website, keyword “incident,” or call us to report the incident.
16. Special circumstances
Data transferring or processing by third parties
Personal Data may not be transferred to a country outside the country of origin unless the transfer has been approved by us, who will ensure an adequate level of data protection or suitable safeguards are in place. If a vendor or third party is engaged to Process Personal Data, a data transfer agreement must be in place with that external provider. An external provider can Process Personal Data only in accordance with instructions from ANIMAL WORLD.
Processing of special categories of Personal Data
Special categories of Personal Data that are highly sensitive can be processed only under certain conditions. These categories include an individual’s racial and ethnic origin, political beliefs, religious or philosophical beliefs, union membership or the health and sexual life of the data subject. Under local law(s), further data categories may necessitate special treatment. Personal Data that relates to a crime can often be processed under special requirements of local law.
If there are plans to implement a new system, procedure or Process that includes Personal Data in a special category, we must be informed in advance.
Telecommunications and internet
Telephone equipment, email addresses, intranet and Internet, along with internal social networks, are provided primarily for work-related assignments. They can be used within the applicable legal regulations and internal policies. In the event of limited acceptable usage for private purposes, the local laws on secrecy of telecommunications and any local telecommunication laws must be observed.
17. Details On The Information We Collect
When you use the ANIMAL WORLD Platform, we collect the information you provide, usage information, and information about your device. We also collect information about you from other sources like third-party services, and optional programs in which you participate, which we may combine with other information we have about you. Here are the types of information we collect about you:
A. Information You Provide to Us
Account Registration. When you create an account with ANIMAL WORLD, we collect the information you provide us, such as your name, email address, phone number, birth date, and payment information. You may choose to share additional info with us for your profile, like your photo or saved addresses (e.g., home or work), and set up other preferences (such as your preferred pronouns).
Communications. When you contact us or we contact you, we collect any information that you provide, including the contents of the messages or attachments you send us.
B. Information We Collect When You Use the ANIMAL WORLD Platform
Device Information. We collect information about the devices you use to access the ANIMAL WORLD Platform, including device model, IP address, type of browser, version of operating system, identity of carrier and manufacturer, radio type (such as 4G), preferences and settings (such as preferred language), application installations, device identifiers, advertising identifiers, and push notification tokens.
Cookies, Analytics, and Third-Party Technologies. We collect information through the use of “cookies”, tracking pixels, data analytics tools like Google Analytics, SDKs, and other third-party technologies to understand how you navigate through the ANIMAL WORLD Platform and interact with ANIMAL WORLD advertisements, to make your ANIMAL WORLD experience safer, to learn what content is popular, to improve your site experience, to serve you better ads on other sites, and to save your preferences. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the ANIMAL WORLD Platform. You should consult your web browser(s) to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may miss out on certain features of the ANIMAL WORLD Platform.
C. Information We Collect from Third Parties
Third-Party Services. Third-party services provide us with information needed for core aspects of the ANIMAL WORLD Platform, as well as for additional services, programs, loyalty benefits, and promotions that can enhance your ANIMAL WORLD experience. These third-party services include background check providers, insurance partners, financial service providers, marketing providers, and other businesses. We obtain the following information about you from these third-party services:
Information to operationalize loyalty and promotional programs or applications, services, or features you choose to connect or link to your ANIMAL WORLD account, such as information about your use of such programs, applications, services, or features.
Providing the ANIMAL WORLD Platform. We use your personal information to provide an intuitive, useful, efficient, and worthwhile experience on our platform. To do this, we use your personal information to:
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Collect feedback regarding your experience;
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Facilitate additional services and programs with third parties; and
Providing Customer Support. We work hard to provide the best experience possible, including supporting you when you need it. To do this, we use your personal information to:
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Investigate and assist you in resolving questions or issues you have regarding the ANIMAL WORLD Platform; and
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Provide you support or respond to you.
Improving the ANIMAL WORLD Platform. We are always working to improve your experience and provide you with new and helpful features. To do this, we use your personal information to:
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Perform research, testing, and analysis;
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Develop new products, features, partnerships, and services;
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Prevent, find, and resolve software or hardware bugs and issues; and
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Monitor and improve our operations and processes, including security practices, algorithms, and other modeling.
Responding to Legal Proceedings and Requirements. Sometimes the law, government entities, or other regulatory bodies impose demands and obligations on us with respect to the services we seek to provide. In such a circumstance, we may use your personal information to respond to those demands or obligations.
18. How We Share Your Information
We do not sell your personal information. To make the ANIMAL WORLD Platform work, we may need to share your personal information with other users, third parties, and service providers.
A. Sharing With Third-Party Service Providers for Business Purposes
ANIMAL WORLD may share the following categories of your personal information for a business purpose:
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Personal identifiers, such as your name, address, email address and phone number.
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Financial information, such as payment information you provide us;
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Location data.
B. We disclose those categories of personal information to service providers to fulfill the following business purposes:
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Maintaining and servicing your ANIMAL WORLD account;
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Processing or fulfilling deliveries;
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Providing you customer service;
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Providing marketing and advertising services to ANIMAL WORLD;
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Providing analytics services to ANIMAL WORLD; and
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Undertaking internal research to develop the ANIMAL WORLD Platform.
C. For Legal Reasons and to Protect the ANIMAL WORLD Platform
We may share your personal information in response to a legal obligation, or if we have determined that sharing your personal information is reasonably necessary or appropriate to:
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Comply with any applicable national and/or local law or regulation, civil, criminal or regulatory inquiry, investigation or legal process, or enforceable governmental request;
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Respond to legal process (such as a search warrant, subpoena, summons, or court order);
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Enforce our Terms and Conditions;
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Cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate national and/or local law; or
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Exercise or defend legal claims, protect against harm to our rights, property, interests, or safety or the rights, property, interests, or safety of you, third parties, or the public as required or permitted by law.
D. Upon Your Further Direction
With your permission or upon your direction, we may disclose your personal information to interact with a third party or for other purposes.
19. How To Delete Your Information
We retain your information for as long as necessary to provide you and our other users the ANIMAL WORLD Platform. This means we keep your profile information for as long as you maintain an account. If you request account deletion, we will delete your information as set forth in the “Deleting Your Account” section below.
We take reasonable and appropriate measures designed to protect your personal information. But no security measures can be 100% effective, and we cannot guarantee the security of your information, including against unauthorized intrusions or acts by third parties.
20. Your Rights And Choices Regarding Your Data
As explained more below and on our privacy homepage, ANIMAL WORLD provides ways for you to access and delete your personal information as well as exercise other data rights that give you certain control over your personal information.
A. All Users
Email Subscriptions. You can always unsubscribe from our commercial or promotional emails by clicking unsubscribe in those messages. We will still send you transactional and relational emails about your use of the ANIMAL WORLD Platform.
Profile Information. You can review and edit certain account information you have chosen to add to your profile by logging in to your account settings and profile.
Location Information. You can prevent your device from sharing location information through your device’s system settings. But if you do, this may impact ANIMAL WORLD’s ability to provide you our full range of features and services.
Do Not Track. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. The ANIMAL WORLD Platform does not currently support Do Not Track requests at this time.
Deleting Your Account. If you would like to delete your ANIMAL WORLD account, please visit our privacy homepage. In some cases, we will be unable to delete your account, such as if there is an issue with your account related to trust, safety, or fraud. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to resolve open insurance claims, or we may be obligated to retain your information as part of an open legal claim. When we retain such data, we do so in ways designed to prevent its use for other purposes.
21. Children’s Data
This website is not directed to children, and we don’t knowingly collect personal information from children under the age of 18. If we find out that a child under 18 has given us personal information, we will take steps to delete that information. If you believe that a child under the age of 18 has given us personal information, please contact us.
22. Disclaimer On Links to Third-Party Websites
The Tales of Eltherion Platform may contain links to third-party websites. Those websites may have privacy policies that differ from ours. We are not responsible for those websites, and we recommend that you review their policies. Please contact those websites directly if you have any questions about their privacy policies.
23. Changes to This Privacy Policy
We may update this policy from time to time as the ANIMAL WORLD Platform changes and privacy law evolves. If we update it, we will do so online, and if we make material changes, we will let you know through the ANIMAL WORLD Platform or by some other method of communication like email. When you use ANIMAL WORLD, you are agreeing to the most recent terms of this policy.
24. Communication and responsibilities
Responsibilities
All users are responsible for:
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Reading and complying with this Policy and related policies, along with related documents/guidelines that may be developed and maintained to implement the requirements of this Policy.
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Reporting violations of this Policy.
Management is additionally responsible for:
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Ensuring all reporting personnel understand the requirements of this Policy.
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Ensuring appropriate safeguards are in place to protect Personal Data.
ANIMAL WORLD prohibits any form of retaliation for reporting in good faith a suspected violation of this Policy.
25. Contact Us
If you have any questions or concerns about your privacy or anything in this policy, including if you need to access this policy in an alternative format, we encourage you to contact us on
ANIMAL WORLD Ltd
5 Brayford Square
London
E1 0SG